I mentioned the new branding in yesterday’s debrief, and you’ve been seeing it dropped in several places around the church. I think Scott is planning on teaching about it relatively soon so that the whole church understands where we’re at… but here’s a sneak peak.
Our old branding was the oak tree logo with the tag-line “Growing Together.” I think that as we were spiritually growing as a church, that tag-line meant more than we realized. Rancho has been changing a lot in the last few years, and has been growing into what we are today.
I don’t think that change is over yet, or necessarily ever will be, but the new branding reflects who we are. Let me explain.
Everything Rancho does is about 5 things:
Rancho's 5 Brands
When you put those 5 little boxes together you get the new logo:
The new logo.
Rancho is about Building Family, Connecting Lives, Helping Others, Teaching Truth, and Recovering and Restoring. Pretty cool, huh?
BTW- This was all put together by our new Communications Pastor, Alex, who is pretty much the man.